After reading this article on the mass popularization of Pokemon, I was left with a disappointing outlook on new media. The imagination and creativity of the creators of Pokemon (which consisted of no more than mere artistic skills) was brutalized and used solely as a commercial profit. It created children that, instead of giving away their morals and values to society, they instead resorted to giving away Pokemon as a means of socializing with the world. There is no doubt that this was the work of a consumer industry enlightening what is really a deceptive means of being part of this social world.